Ambassador of Sri Lanka to the Kingdom of Saudi Arabia, Ameer Ajwad, launched Sri Lanka’s renowned Bogawantalawa Tea, one of the country’s finest premium Ceylon Tea brands, at Tamimi Markets, the leading hypermarket chain in Saudi Arabia, in Riyadh.

With China lifting tariffs on South African exports, the rooibos industry is poised for global expansion. Industry leaders are ramping up geographic indication protections to ensure global consumers get authentic products while economic benefits flow directly back to local farmers

As the ‘The Odyssey’ release date approaches, promotions for the film are in full force. This included Christopher Nolan, Tom Holland, and Matt Damon’s arrival in Mumbai ahead of the film’s official premiere. As the trio arrived in India, they stepped out for a classic cup of chai on the streets of Mumbai.

CM Sarma welcomed the development, saying diversification into the matcha segment would further strengthen the global brand value.

All tea factories in Ilam and Jhapa suspend production as exporters warn of mounting losses, stranded consignments and a deepening crisis in Nepal’s key export industry.

Chinese modern craft tea brand BASAO is aiming to enter premium dining and global lifestyle scenarios by offering a younger, more convenient approach to tea drinking. The brand showcased its modern approach to tea drinking during a recent food culture exchange program in Beijing, serving as the sole tea beverage partner of the event.

Shizuoka Prefecture in central Japan recently unveiled a new unified brand for tea produced in the premier tea-growing region, as it looks to promote visibility and boost competitiveness to solidify its position in overseas markets.

An Australian cold brew tea start-up has taken the out the Best Drink Innovation award at the 2026 World Food Innovation Awards. Queensland’s East Forged overcame global brands such as The Coca-Cola Company and PepsiCo at the event in London.

The Wagh Bakri Tea Group has been recognised with two prestigious accolades by Trust Research Advisory (TRA) a Syndicated Market Research — ‘Most Trusted Tea Brand of India 2026’ and ‘Most Desired F&B Brand 2026’.

Japan’s exports of green tea, including matcha, totaled ¥72.1 billion in 2025. The year-on-year export growth in value was the largest for green tea among all agricultural, forestry and fisheries products.