Sri Lanka’s iconic global brand Dilmah Ceylon Tea Company plans to invest more than $1 million initially to establish a premium tea lounge network in India, as it seeks to tap growing demand for non-alcoholic beverages among younger consumers in the subcontinent.
Wholesale tea is selling better than ever before. Sales are up by weight and prices are rising year on year. It’s because of rising tastes for matcha as the refreshing green drink becomes a must-have worldwide.
Specialist shops are reviving the slow art of tea culture and appreciation
With a global market valued at more than $300 billion in 2026, tea is said to be the second most consumed hot beverage in the world.
The humble tea bag may soon face its biggest challenger yet. Biocare LifeSciences, Inc. is shaking up the Philippine wellness market with the formal launch of T-Solve Green Tea, introducing what it describes as the country’s first green tea product powered by dissolving Green T Film technology instead of conventional tea bags.
Tea is being transformed into a “versatile flavour platform” that can span the alcohol and non-alcoholic divide, with hard teas and RTDs driving innovation.
Ambassador of Sri Lanka to the Kingdom of Saudi Arabia, Ameer Ajwad, launched Sri Lanka’s renowned Bogawantalawa Tea, one of the country’s finest premium Ceylon Tea brands, at Tamimi Markets, the leading hypermarket chain in Saudi Arabia, in Riyadh.
With China lifting tariffs on South African exports, the rooibos industry is poised for global expansion. Industry leaders are ramping up geographic indication protections to ensure global consumers get authentic products while economic benefits flow directly back to local farmers
As the ‘The Odyssey’ release date approaches, promotions for the film are in full force. This included Christopher Nolan, Tom Holland, and Matt Damon’s arrival in Mumbai ahead of the film’s official premiere. As the trio arrived in India, they stepped out for a classic cup of chai on the streets of Mumbai.
CM Sarma welcomed the development, saying diversification into the matcha segment would further strengthen the global brand value.
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