News & Trends in the World of Tea
The global matcha boom has created a new generation of entrepreneurs. Some are selling products. Others are building brands. Kenji
The island of La Réunion became the meeting point in May for tea cultures from around the world as it
The International Café & Beverage Show (ICBS) in Kuala Lumpur is a place where established brands meet emerging trends. This
At the International Café & Beverage Show (ICBS) in Kuala Lumpur earlier this month, T Hospitality met Sho Kato, founder
Tea remains one of the most enduring and widely traded commodities around the world, with over five billion cups consumed
At ICBS Kuala Lumpur, GuiTea emerged as a major player in the booming global matcha market. Founded in China’s Guizhou
The International Café and Beverage Show (ICBS) 2026 returned to the Kuala Lumpur Convention Centre for its fifth edition, reflecting
An inspiring story for anyone working across tea and hospitality. A remarkable brand—currently available only in Australia—that deserves a global
As consumers seek novelty and visual appeal, tea menus are evolving far beyond the traditional brew. Looking back at our
Tea may not dominate the beverage landscape in the Gulf the way coffee does, yet its presence in Saudi Arabia
The UAE’s hospitality sector, long driven by international tourism and global mobility, is facing one of its most complex moments
Fifth edition introduces tea segment amid surging demand, building on record of over 50% onsite sales conversion from previous show.
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