
Beyond the Matcha Boom: Kenji Shimizu’s Mission to Share the Real Story of Japanese Tea
The global matcha boom has created a new generation of entrepreneurs. Some are selling products. Others are building brands. Kenji
News & Trends in the World of Tea

The global matcha boom has created a new generation of entrepreneurs. Some are selling products. Others are building brands. Kenji

The island of La Réunion became the meeting point in May for tea cultures from around the world as it

The International Café & Beverage Show (ICBS) in Kuala Lumpur is a place where established brands meet emerging trends. This

At the International Café & Beverage Show (ICBS) in Kuala Lumpur earlier this month, T Hospitality met Sho Kato, founder

Tea remains one of the most enduring and widely traded commodities around the world, with over five billion cups consumed

At ICBS Kuala Lumpur, GuiTea emerged as a major player in the booming global matcha market. Founded in China’s Guizhou

The International Café and Beverage Show (ICBS) 2026 returned to the Kuala Lumpur Convention Centre for its fifth edition, reflecting

An inspiring story for anyone working across tea and hospitality. A remarkable brand—currently available only in Australia—that deserves a global

As consumers seek novelty and visual appeal, tea menus are evolving far beyond the traditional brew. Looking back at our

Tea may not dominate the beverage landscape in the Gulf the way coffee does, yet its presence in Saudi Arabia

The UAE’s hospitality sector, long driven by international tourism and global mobility, is facing one of its most complex moments

Fifth edition introduces tea segment amid surging demand, building on record of over 50% onsite sales conversion from previous show.
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